The objective of this social media campaign is to showcase the unique experiences, breathtaking landscapes, and warm hospitality offered at Goosewing Ranch. We aim to captivate our target audience, inspire them to visit the ranch, and ultimately drive bookings and reservations. The campaign will consist of one main 3-minute video, a 1-minute cutdown of that, a 15-second cutdown, and one social media videos per scene. Target Audience: Our target audience consists of adventure seekers, nature lovers, families, and individuals looking for an authentic Western experience. We aim to reach individuals aged 25-65, primarily located in the United States, with a strong interest in outdoor activities, horseback riding, and exploring natural landscapes. Campaign Structure: The campaign will include five key scenes, each highlighting a different aspect of the Goosewing Ranch experience: Family Cabin, Main Lodge, Horseback Riding, Adventure Activities, and Evening Gathering. For each scene, we will create one 1-minute video, as well as one social media videos (approximately 30 seconds each) to be shared across various platforms.